The Mobile Marketing Association (MMA) recently selected former Nuance Communicatons Inc. executive Mike Wehrs as its new president. For those who don’t know, the MMA is a mobile industry organization comprised of members from all areas of the mobile value chain. Their mission statement describes them as,
“an action-oriented association designed to clear obstacles to [...]
Archive for the ‘Mobile’ Category
First Impressions: Mike Wehrs
Posted in Mobile on January 14, 2009 | Leave a Comment »
The Awkward Mobile Embrace
Posted in Mobile on December 29, 2008 | Leave a Comment »
2007 will be the year of mobile. Nope. Well surely, 2008 will be the year of mobile. Not so much. Unfortunately, I don’t see 2009 as the year mobile marketing achieves ubiquity either. Why is this? The pieces are in place. About three-quarters of the total market report some level of mobile phone usage (over [...]
