Let’s jump right back in. Obviously, it would have helped if I had actually sampled the drink, but luckily for me, I’m reviewing the marketing, not the taste. From everything I’ve heard it’s a decent offering, some noting that it is noticeably better than $10-$20/bottle standard ryes, although you may want to check out Drink [...]
Archive for the ‘Buzz vs. Hype’ Category
Buzz vs. Hype: (ri)1 Part 2
Posted in Alcohol, Branding, Buzz vs. Hype on December 27, 2008 | 1 Comment »
Buzz vs. Hype: (ri)1 Part 1
Posted in Alcohol, Branding, Buzz vs. Hype, tagged (ri)1, Buzz vs. Hype, Clover Club on December 27, 2008 | Leave a Comment »
(ri)1. Mixes well, but never blends in.
Beam Global Spirits recently launched Rye One, aka (r1)1, a seemingly overpriced (at $46-48 per 750ml bottle), ultra premium (premuim… vodka is supposed to be ultra premium, not whisky, right?) rye with a gimmicky name. (ri)1… are they trying to sell a car or whiskey? Does it matter?
What are we [...]
