Posted in Branding, Style, tagged Formal Fridays on January 23, 2009 | 1 Comment »
Here we are, on another Formal Friday. The sun is shining, the birds are chirping (tweet tweet woot tweet) and the ranks of Formal Friday have grown.
How did this event grow into such an occasion? I’ll tell you.
Formal Friday’s began as Stephen and I wearing ties to the office. As I only did it on [...]
Posted in Alcohol, Branding, Buzz vs. Hype on December 27, 2008 | 1 Comment »
Let’s jump right back in. Obviously, it would have helped if I had actually sampled the drink, but luckily for me, I’m reviewing the marketing, not the taste. From everything I’ve heard it’s a decent offering, some noting that it is noticeably better than $10-$20/bottle standard ryes, although you may want to check out Drink [...]
Posted in Alcohol, Branding, Buzz vs. Hype, tagged (ri)1, Buzz vs. Hype, Clover Club on December 27, 2008 | Leave a Comment »
(ri)1. Mixes well, but never blends in.
Beam Global Spirits recently launched Rye One, aka (r1)1, a seemingly overpriced (at $46-48 per 750ml bottle), ultra premium (premuim… vodka is supposed to be ultra premium, not whisky, right?) rye with a gimmicky name. (ri)1… are they trying to sell a car or whiskey? Does it matter?
What are we [...]
