Abbott Combes was an editor at The New York Times Magazine. Among other things, he helped create its “About Men” column. He died this past Friday. I didn’t know Mr. Combes, only his writing. I suppose you could say I knew him through is writing, but I would never be so bold. Better that I [...]
Archive for December, 2008
Abbott Combes
Posted in On Writing, Style, tagged Abbott Combes, New York Times, Rob Walker on December 30, 2008 | Leave a Comment »
The Awkward Mobile Embrace
Posted in Mobile on December 29, 2008 | Leave a Comment »
2007 will be the year of mobile. Nope. Well surely, 2008 will be the year of mobile. Not so much. Unfortunately, I don’t see 2009 as the year mobile marketing achieves ubiquity either. Why is this? The pieces are in place. About three-quarters of the total market report some level of mobile phone usage (over [...]
Buzz vs. Hype: (ri)1 Part 2
Posted in Alcohol, Branding, Buzz vs. Hype on December 27, 2008 | 1 Comment »
Let’s jump right back in. Obviously, it would have helped if I had actually sampled the drink, but luckily for me, I’m reviewing the marketing, not the taste. From everything I’ve heard it’s a decent offering, some noting that it is noticeably better than $10-$20/bottle standard ryes, although you may want to check out Drink [...]
Buzz vs. Hype: (ri)1 Part 1
Posted in Alcohol, Branding, Buzz vs. Hype, tagged (ri)1, Buzz vs. Hype, Clover Club on December 27, 2008 | Leave a Comment »
(ri)1. Mixes well, but never blends in.
Beam Global Spirits recently launched Rye One, aka (r1)1, a seemingly overpriced (at $46-48 per 750ml bottle), ultra premium (premuim… vodka is supposed to be ultra premium, not whisky, right?) rye with a gimmicky name. (ri)1… are they trying to sell a car or whiskey? Does it matter?
What are we [...]
12twentyfour
Posted in Uncategorized on December 24, 2008 | Leave a Comment »
Today is my birthday. I felt this would be the most appropriate date on which to launch a blog that will essentially function as an informal stream of consciousness. Expect to find musings on men’s style, marketing, branding, design whatever is on my mind, along with a dash of irreverent wit thrown in for good [...]
